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Promotional Prowess
What adventure provides such mystique, majesty and allure? According to
independent research Hot Air Balloon Flights consistently fall in the "Top Ten
Things" people have always wanted to do. It is that "Once in a lifetime"
experience that people just have to do!
Balloons are innovative and attention-grabbing media vehicles. Used to generate publicity at
events such as balloon fiestas, major sporting occasions, outdoor shows and events that attract
television coverage, balloons provide ideal opportunities to create interest in a product or
organisation. Not only do balloons develop awareness and interest, they are also capable of
generating desire and action in almost any target audience.
Research suggests that the direct cost of balloon advertising 'per thousand opportunities to see' is lower
that the figure for newspapers, posters, radio or television. Furthermore, these figures only took into
account people who actually saw the balloon, not the 'editorial' press and television coverage of
this very visual medium.
The launch and landing of a hot air balloon will always draw a crowd of onlookers whether it is 6000
at a village fair, 60,000 at a major festival or country show or millions if the event is televised.
A balloon is a powerful corporate entertaining tool as well. Clients, competition prize winners, journalists
and company staff are all potential passengers for your balloon.
Each new customer provides exciting new challenges and more importantly, fresh
opportunity to test the most powerful incentive tool in Aviation History.
To examine how we could help you find new customers, reward existing ones or simply
increase spending, contact us for more information.
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